Review: The Ordinary The Colors Coverage Foundation

Tuesday, June 20, 2017

The brand The Ordinary (under the company Deciem) has been popular in the UK for their effective drugstore-priced skincare. Their skincare is priced at around $6-8 in their regular range, and includes things like hyaluronic acid and retinol treatments. Stay tuned, because I'm planning on a skincare review in the near future! (Spoiler: it's great stuff)

Riding on their success in skincare, they've recently expanded into makeup with two foundations. Fleur de Force raved about both, so naturally, I needed to try this myself. Here are my thoughts!

The Ordinary's "The Colours" collection consists of two foundations: the Serum Foundation, which is more serum-like in texture and light in coverage, and the Coverage Foundation, which resembles a more typical foundation. The latter foundation seemed more my speed, so that's what I went with for this review.

The packaging is super simple, with a nice slim bottle and a well-functioning pump on the top. You can easily control how much product comes out at a time. The cap also locks, so you can keep this product nice and mess-free while you travel.

Color range for both foundations is fantastic. Each includes 21 shades that span a variety of skin tones and undertones. Some colors even contain silver pigment (denoted by an "S"), which helps better match you if you've got some gray tones in your skin (like myself). The 1.1 N shade matched me the closest even though my skin has a yellow undertone. The color wasn't entirely the best match, but it worked.

The texture of the Coverage Foundation is super creamy and blends well! It reminds me of the consistency of the Bourjois Healthy Mix Foundation. There's little effort required to get this foundation smoothed to perfection. This product has a light to medium coverage, so it's best suited for people who prefer a more natural look.

This foundation worked great at evening the skin tone, but personally might not be enough to cover things like acne or discoloration to the level you want. That being said, concealer layers beautifully on top, so even if you do need concealer, it won't interfere with the performance of this foundation.

Longevity was about the same as any other foundation. This holds its own against heat, water, and other weather conditions, but when it began to break down badly (after 6 hours), the pigment heavily clustered into the finer and deeper lines of my face. Just keep that in mind!

Comparison Swatches L to R: Bourjois Healthy Mix Foundation in 51, It Cosmetics CC Cream in Fair, Estee Lauder Doublewear Foundation in 1N1, NARS Sheer Glow Foundation in Siberia, Tarte Amazonian Clay 12 Hour Foundation in Fair Sand, The Ordinary Coverage Foundation in 1.1N

Shades used for comparison are the shades I regularly wear in each respective foundation.

All in all, the hype around this foundation is definitely deserved. The Ordinary has managed to make a foundation with decent coverage, great formula, and a hard-to-beat price. The price-to-quality ratio of this foundation entirely exceeded my expectations. Big thumbs up from me! You need to give this foundation a try!

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